CORPORATE IDENTITY

Corporate identity

Corporate identity is often viewed as a collection of visual elements, which are used in various applications to promote the image of the organization. The combination of the color scheme, design, words, and others, that firms use to make a visual statement about himself and to communicate its business philosophy. Some experts consider marketing as a core corporate identity existence of an organization that would have consisted of history, religion, philosophy, technology, human, ethical values and culture and strategy. Corporate identity also helps determine the position of an organization in terms of the market and competitors.

TASK 1: Logo Design Elements and Principles

LOGOS

Meaning of logos

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also called logotype..

Concept Logo brainstorming. Select an item. Draw a symbol that would represent or resemble the style of the item as possible and much. As a result sketching by hand and black and white.
Keywords: Logo design sketches, development and design Logo design sketch Icon.

SKETCHES IDEA

Task 1 develop creativity and learn how to brainstorm ideas and design concepts in the design of corporate identity. In this task has been to explore, experiment and implement the elements and principles of graphic design in the design of various different visual style logo, symbol, icon based on one thing.

Geometric template logo. Use geometric shape provided to create a symbol. The outcome of the logo should be simple and clear of the meaning. The outcome should be in black and white.

Key words: Template logo, Geometric logo, and Abstract logo.

Task 2: Research, Brainstorming and Design Concept

In this task, I have selected a newly developed automobile company. The company is seeking a logo for their vehicles, which become the main factors of production.The vehicle is powerful, newly established by the company.

Based on the research I have done, logo design concept was created. Determine the visual elements or symbols that will represent the business and can be interpreted without words. Try out your ideas with sketches of various styles. By doing sketches will help to achieve the design concept and transform ideas into sound design for the logo.

MY SKETCHES

                                            CAR LOGOS

FIRST SKETCHES

SECOND SKETCHES

I combine the two elements of the animals in the fast movement (barking) and lightning which shows the maximum acceleration.

Task 3: Design Development

Vactorized idea

From the sketches, I chose one of the best design or logo concept and develop it in Adobe Illustrator. Refine design and experiment with different composition of shapes so getting the right concept. Design needs to look good and clear of what it represents in black and white before adding text and colors, as well as the emergence of logo elements in various sizes.

1. The design of the logo in the computer

2. Refine and improve the design

3. Experiment with different types of

4. Experiment with color

5. Experiment with the size

 Experiment with text 

Experiment with  color

Final Logos

Final logo - Experiment with size

Logo Rationale

When presenting the concept of logos, it often has written rationale to accompany each concept. The rationale that will help clients to better understand the concepts from the point of view (especially if there is no person to present the concept to the customer. In turn, this will help customers make educated decisions when choosing the final logo.

Meaning Colour

BLACK'

Black is associated with power, elegance, 

Black denotes strength and authority; it is considered to be a very formal, elegant, 

and prestigious color.Black gives the feeling of perspective and depth, 

but a black background diminishes readability. 

Black gives a very aggressive color scheme.

GRAY'

Gray can have a cooling effect when placed next to the 

other colors more vibrant. It has a stabilizing effect, 

make has a prominent colors while muting 

their vibration.

GOLD'

Gold is the color of success, achievement and triumph. 

Associated with abundance and prosperity, luxury 

and quality, prestige and sophistication, value 

and elegance, the color psychology of gold 

implies affluence and material wealth 

BROWN'

The color brown is a friendly yet serious, 

down-to-earth color that relates to security, 

protection, comfort and material wealth.

Meaning Object

Color Guideline

Besides consistent use of logos, another unifying visual component is consistent use of color. This is very important for production purpose. This assures that you get the right color when the file is printed, even though the color may not look right when displayed on your monitor.

Print Color Palette (CMYK)

Commercial printing will use either 4-color process (CMYK = cyan, magenta, yellow, black) or spot color using a Pantone® number (often referred to as PMS, which stands for Pantone Matching System®). Other printing methods, such as using a laser printer or a digital press, may require test prints to determine which color mix works best on individual devices

Electronic Color Palette (RGB)

The web color palette uses RGB (red, green, blue) or hexadecimal codes to achieve certain colors on screen. Because computer monitors, operating systems and browsers vary wildly, the web palette contains multiple shades and tints of the print palette.

Task 4: Stationery Design - Research and Concept

Week 5

Designing stationery is part of the corporate identity development and branding process. You can express your creativity in the artwork, create the identity of the company or product based on visual identity concept that you have created previously. Designing stationery for print also allows you to experiment with different paper stocks, inks and printing process to create a good quality and impressive artwork.

In this task, you need to start with research on stationery design first before proceed with sketches. Then, develop your design based on the logo concept that you have created before.

Research & Concept

_ Define the competitor's design

_ Define a references, template, size, fonts, paper material

_ Analyze the research

Keywords: Creative stationery design, Stationery design inspiration and Stationery design guideline

Sketches

_ Brainstorming the ideas and design concept

_ Finalize the stationeries items and template

_ Sketch the ideas

_ Finalize the design

Task 5: Stationery Design Development

Week 6-8

Based on your sketches, design the stationery in Adobe Illustrator. Nothing makes a business look more credible than professionally designed stationery. Well professionally designed stationery provides the opportunity to create a favorable impression of your business.

Good stationery design requires the proper sensibility, and an expert eye for color, fonts and image. The application of your logo and supporting elements consistently deployed throughout all stationery is crucial for a professional and visually appealing manner. Poor design can harm your reputation far more than having no design at all.