ADVERTISING

ADVERTISING

INTRODUCTION

Advertising is an effective way of promoting your products and services to your target audience and is usually a paid form of promotion. When you advertise you tell prospective customers who you are, where you are and what you can do for them.

Good advertising should:
•    build the image of your business
•    explain the benefits of your products and services
•    increase awareness of new products and services before, when and after they are launched
•    generate interest from your target market, as well as a new audience of prospective customers
•    encourage customers to ask for information about your business and provide options for how they can contact you.
•    increase the demand from customers and increase your sales.


TYPE OF ADVERTISING

Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals, radio, press, internet, direct selling, posters, clothes,sounds, visuals and even people.

OUT DOOR AND TRANSIT

Out Door 

truck

billboard

 Megazine

Posters

newspaper

Radio

commercial radio stations make most of their revenue selling "airtime" to advertisers. Of total media expenditures, radio accounts for 6.9%.[1] Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.

Direct selling

Internet {online Advertising}

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

TV Advertising

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.